Research and Markets has added the “India Diaper Market Overview” report to their offering. India’s diaper market was growing with a CAGR of 22.23% over past five years

In 2014, the market for baby diapers in urban India grew with a CAGR of 19.99% whereas in rural India the growth was much higher than urban. On the basis of age, the report categorizes the India diaper market into baby diapers and adult diapers. Baby diapers constitute the leading category in the market. During the forecast horizon, adult diapers market is expected to grow significantly due to the increasing healthcare standards in the country. However, social and economic constraints of using adult diapers are hampering the market growth.

P&G’s Pampers dominates the overall diaper industry, followed by Huggies and Mamy Poko. P&G’s lack of innovation and focus on higher margins amid aggressive strategies adopted by its competitors to increase their market share is expected to decrease the brand’s market share in future. Japanese firm Unicharm, which sells Mamy Poko diapers, overtook Kimberly-Clark in the baby diaper segment nearly two years ago. In the baby diaper segment, Pampers, Mamy Poko and Huggies constitute more than 85% of the market by value whereas in adult diaper segment, Nobel Hygiene and Actifit dominate the industry heavily.

Diapers are broadly categorized into two types i.e. disposable diapers and cloth diapers. Disposable diapers constitute the largest market share and are seeing increasing investments by manufacturers in their research and development. In the last few years, modern cloth diapers have become a fast moving trend worldwide for families looking for a natural modern way to diaper their babies. Sales of cloth diapers were 140 lakh units in 2014 and are expected to climb up in the forecast period, owing to environmental benefits. Other type of diapers includes swim pants and training pants, which have a marginal market share in India.